Pricing and Comparison

Website quotes in the United States can differ by a factor of ten for what looks like the same project. The guides in this section explain why. They start with typical price ranges for small business sites, online stores and custom builds, then break down the factors that move a quote up or down: page count, design depth, content, integrations, ecommerce features, accessibility and the platform you choose.

You will also find side-by-side comparisons of the main ways to get a site built: a do-it-yourself builder, a freelancer, a small agency and a larger custom development team. Each guide shows the arithmetic behind the numbers where it helps, and it says plainly when a figure is an illustrative example rather than a market statistic.

Use these pages to build a realistic budget range before you request proposals. Pair them with the cost estimator in the tools section, then move on to the hiring guides when you are ready to talk to providers.